Adobe is introducing new AI features to Adobe Express

After several months in beta, Adobe is now rolling out AI-powered features in Adobe Express, its cloud-based all-in-one platform Design platform, courtesy of Firefly’s generative AI model. Designed to make content creation easier for those without professional design experience, Adobe Express (formerly Adobe Spark) is similar to similar design platforms such as Canva and Microsoft Designer – providing quick and easy templates for users to create graphics and social collages, and edit clips. video, decorate PDFs and more.

Users can now access the latest version of Express on desktop on the web for free, with plans to roll out the latest version to mobile devices “soon”. the Adobe Express Premium plan – $9.99 monthly subscription that unlocks additional premium features and assets – Included at no additional cost to existing Creative Cloud members. The Adobe Express Enterprise Layer is also available for larger teams that need collaborative workflows.

Express users can now create custom text and image effects for use in marketing materials along with the app’s existing library of assets.
Image: Adobe

Adobe Express itself has been available since 2021, but its generative AI features are specifically under development Since June earlier this year. With this latest release, Express users can now create custom image and text effects using text prompts in over 100 languages. Quick actions such as automatic background removal and using voice to create simple character animations are also included in the latest version of Express. You can find a file Complete list of new features on the Adobe website.

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In many ways, it appears that Adobe Express is still playing catch-up with Canva’s design implementation. Canva has supported AI-powered features since at least 2019 when it was first introduced Automatic background removal toolAnd, with its sheer simplicity, it is often a more palatable alternative to more complex image editing software such as Adobe Photoshop. The generative features in Adobe Express are neat when they actually work, but they’re not in the same league as other Firefly-powered features like Photoshop Generative Fill. However, Adobe does offer some reassurance that Firefly is commercially safe for businesses to use since it’s based entirely on Adobe-owned content, which may be enough to sway some people to use Express instead.

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