Toys R Us is launching a 451 revival of Macy’s locations ahead of the holiday season

Toys R Us has found a second life as it appears in new stores Opens at select Macy’s stores across the country and celebrate nine days of free events.

The toy giant declared bankruptcy in 2017 and closed all locations in 2018 as brick-and-mortar locations suffered from declining sales. Messi was announced its partnership with WHP Global, Owner of the brand Toys R Us, in the summer of 2021.

Macy’s is beginning to open new Toys R Us locations in 451 stores ahead of the holiday season to take advantage of the most lucrative time of the year for retail, with its wide reopening on October 15.

New locations include Macy’s flagship location in Herald Square, New York City. So far only Alaska, Arkansas, Iowa, Mississippi, Nebraska, and Wyoming have no available locations.

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JERSEY CITY, NJ – JULY 11: A view of Macy’s Toys “R” Us on July 11, 2022 in Jersey City, New Jersey. ((Photo by Eugene Gologursky / Getty Images for Macy’s, Inc.) / Getty Images)

The deal remains virtually exclusive, with A pioneering two-story location inside the American dream in East Rutherford, New Jersey.

Previous reports indicated that in-store stores could accommodate between 1,000 and 10,000 square feet, with Larger spaces in the main sites. The Herald Square site will be 8,000 square feet, while the Valley Show site in Santa Clara, California will occupy 7,000 square feet.

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Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami and San Francisco will also see the largest possible locations within this range. click here To see all available sites.

Inside Macy's Douglaston, New York

An inside view of a Macy’s store in Douglaston, New York, US, January 5, 2017. REUTERS/Shannon Stapleton/File Photo (Reuters/Shannon Stapleton/Reuters Photo)

The opening of locations across the country on October 15 will also begin with a nine-day celebration of free events, including Barbie Day, Fisher-Price Day, Jeffrey’s Birthday, Play-Doh Day, Pok√©mon Day, and Lego Day, among others, Axios reported.

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Each Toys R Us store will feature fun colorful fixtures, hands-on display tables for customers to interact with assorted collections of toys and a life-size “Geoffrey on a Bench” photo opportunity for families.

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Macy’s plans to eventually add toy stores to all of its US locations.

Lucas Manfredi of FOX Business contributed to this report.

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