Image credits: Tik Tok
Tik Tok is Collaboration with streaming music services, including Spotify, Amazon Music, and Apple Music are getting a new feature that will allow users to save songs they hear in TikTok videos directly to their favorite music app. This addition comes at a time when TikTok’s influence has become an increasing factor in topping the music charts and discovering new artists. Its influence can also be felt in Spotify’s TikTok-inspired redesign of its app earlier this year, which revamped the app with short discovery feeds for music and podcasts.
Now, TikTok’s new “Add to Music App” feature will start appearing as a button that says “Add Song” next to the track name at the bottom of a TikTok video in the For You Feed, allowing users to save the song on the music streaming app. When users click this button for the first time, they will be able to set their preferred music service as the default.
Apple Music wasn’t revealed in TikTok’s press release about the feature, but it’s visible in the screenshots provided. TikTok has retroactively confirmed to its live news that Apple Music is indeed part of the feature.
As for Spotify, TikTok users in both the US and UK will be able to save songs to their Favorite Songs playlist. In addition to setting the default setting when you first interact with the new feature, you can also find the option on the Settings page under “Music.” Spotify says more markets will be supported over time.
Once enabled, you’ll be able to tap the “Add to Spotify” button in TikTok anytime you come across tracks you like and want to hear again while browsing your For You feed. You can also access the feature from the artist’s audio details page.
Similar functionality will also be available to Amazon Music listeners, also in the US and UK. In this app, TikTok songs will be added to your “TikTok Songs” playlist or another playlist of your choice. However, on Amazon Music, the feature will be limited to Prime members and Amazon Music Unlimited customers, while Spotify will support its free and paid (Premium) users.
Meanwhile, Apple Music is only a paid service, so it will only offer this feature to paying subscribers.
This feature will require both the TikTok app and the user’s music streaming app to be updated to the latest version in order for it to work. Spotify notes that the feature will be coming to both iOS and Android apps, starting today, joining other social integrations, including those with apps like BeReal, Instagram, Snapchat, and Twitter (now X).
It’s interesting to see TikTok working with streaming services to bolster its offerings at the same time as parent company ByteDance flexes its muscles in the streaming music game. As its streaming service, TikTok Music, expands into countries outside the US, the company is leveraging its popular short-form video app as a source for a music competitor of its own.
But in the meantime, Spotify It is still one of the best music apps in the United States., in terms of monthly listeners — second only to YouTube, and tied with Amazon Music, according to data from a study of usage in the United States. In addition to being Dominant streamer worldwideSpotify also drives a large portion of American culture around music, thanks to its pioneering personalized playlist, Discover Weekly, curated editorial collections and its popular end-of-year review, Spotify Wrapped. Meanwhile, Amazon Music has traction thanks to its association with the popular Prime subscription, giving it a foothold in the US.
This means that TikTok, at least for now, needs to work with its competitors on integrations like this, not ignore them.
“TikTok is already the world’s most powerful platform for music discovery and promotion, helping artists connect with our global community to drive engagement with their music,” he said. Tik TokGlobal Head of Music Business Development, Ole Oppermann, in a statement on the launch. “The addition to the Music app takes this process a step further, creating a direct link between discovery on TikTok and consumption on the music streaming service, making it easier than ever for music fans to enjoy the full song on their music streaming service,” he added. choice, thus generating greater value for artists and rights holders.”
TikTok has been involved in other music efforts before now. Last month, for example, it teamed up with Billboard to release its 50 Hottest Songs list. Earlier this year, TikTok launched a new program to identify up-and-coming artists in the music industry. It has also given artists the ability to showcase their talent in a live music competition in August and September, growing its reputation as a hub for music discovery.
The Add to Music app feature is currently rolling out to users in the US and UK, with more markets to follow, TikTok notes.
11/14/23, 10:28 AM ET: Confirmed with TikTok that Apple Music is part of the feature. We understand that the original omission was a request from Apple.