Threads has been launched to nearly half a billion additional users in Europe

Choice given to EU users.
Screenshot by Thomas Riker/The Verge

Terms of use for themes without a profile.
Screenshot by Thomas Riker/The Verge

The company’s delay in launching the service in EU countries was widely blamed on the bloc’s recent introduction of the service. Digital Markets Law, sweeping legislation designed to rein in the abuses of Big Tech companies and level the playing field. Although Meta did not mention the regulation directly, Instagram head Adam Mosseri blamed the delay on “complexities related to compliance with some laws that will come into effect next year.” Companies like Meta, which are classified as “gatekeepers” under the DMA, She has until March 2024 To comply with its requirements.

There has been speculation that the close integration between Threads and Instagram could create problems with regulators in the European Union. When it launched in July 2023, users signed up via their existing Instagram accounts and could quickly communicate with all Instagram users they followed. This low friction helped Threads quickly amass 100 million users in a matter of days, but raised concerns that Meta might conflict with DMA. Rules against subjective preference.

While Threads has spread rapidly, partly due to capitalizing on the popularity of Instagram and partly capitalizing on the chaos of Elon Musk’s X (formerly Twitter), third-party data indicated that the Meta platform struggled to retain users after its initial surge. Its launch in the European Union will almost certainly lead to a significant spike in the number of new users; The question is whether Threads has evolved and added enough new features since launch to hold its own.

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