Crazy love wasn’t the only emotion some Taylor Swift fans felt after the music star Tour of the ages The concert film opened in theaters over the weekend.
Taylor Swift: Tour for the Ages, already the highest-grossing musical of all time domestically, sparked a debate on social media over the weekend about etiquette for moviegoers. Among the viral posts on this topic was A video Shared on X (formerly Twitter) footage shows Swift performing “Marjorie” while movie theater attendees sing along, shine their cell phone flashlights from the seats, and dance between the screen and the front row.
“I’m on the worst show ever,” the original poster captioned the video. “I can’t even hear Taylor.”
Different user to publish To [because] They were very rude. They completely destroyed many [people’s] experience there.”
Third individual to publish On the platform, moviegoers are advised to expect a concert-like experience. “Because it’s a theatrical experience, it’s terrible,” the user wrote. “Expect dancing, standing on chairs, screaming and singing. She made this for her hardcore fans.
Naturally, there have also been plenty of posts on social media suggesting that viewers of the film – especially those who couldn’t get the expensive tickets to attend the live concert itself – should be encouraged to see the project as an interactive experience and that this enhances the film.
Among the arguments made by those who appreciated the opportunity to interact with the film was the fact that Swift herself posted about the film on Instagram in late August with a line in the caption saying: “Encouraging era clothing, friendship bracelets, singing and dancing.”
In a previous statement regarding attendance guidelines, distributor AMC Theaters noted: “We encourage dancing and singing throughout this movie event, but please do not dance on our seats or prevent other guests from watching, walking safely, or exiting the auditorium.”
Before the film’s release, Morning Consult brand analyst Elaine Briggs likened marketing to… Tour of the ages The way Warner Bros. Likewise than buying a ticket to her summer blockbuster Barbie I feel like it happened. “It wasn’t just something that happened one evening,” Briggs said. Hollywood Reporter. “It was to plan cute outfits, make friendship bracelets, and go out together.”
Tour of the ages, which was released by AMC Theaters rather than a traditional studio, collected $92.8 million from 3,850 North American theaters, for a total weekend total of $123.5 million. This marks the second-biggest October opening weekend ever after the 2019 Oscar winner joker.
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