Burberry shows its queer collection in London

Nadja Beschetnikova
February 16, 2018

Burberry’s creative director Christopher Bailey leaves the fashion house after 17 years, full of ups and downs. Though the openly gay designer has definitely carved out a place in the Burberry’s history, as he is often considered to be the one who sowed seeds that gave rise to success and reinvented the brand. Under his supervision, Burberry worked its way from a local UK based fashion house to an influential and coveted global brand.

His last collection will be unveiled in full on Saturday 17 February at London fashion week, and we may expect a colorful farewell.

The trademark checks got the rainbow hues. Bailey’s final collection is dedicated to the LGBTQ community.  A mix of colors such as orange, purple, green, blue and yellow was added to the classic Burberry palette.

«There has never been a more important time to say that in our diversity lies our strength and our creativity,» said Bailey in his statement.

To celebrate the collection Burberry has launched a new photo and video campaign, created in collaboration with Alasdair McLellan. The photograph has already worked with the brand on the last year’s «Here we are» exhibition. 

In the video titled «Wrapped in Love» young couples hug, dance, kiss and discuss what does it mean to love and to be loved. Compared to the latest Versace video, filmed in the quiet colors, which remind us a little bit of the Instagram filters aesthetic, McLellan works with strong and natural colors, mixing plain outdoor images with vintage effects and bold whole-colored shots, imitating disco illumination.

A sneak peek of the makeover was highly appreciated on social media and won the support of some celebrities such as Cara Delevingne, Professor Green and Dancing On Ice star Donna Air.

Moreover, it was announced that Burberry has made donations to three charities, which support LGBTQ communities and young people around the world.

This announcement gives voice to a large and influential community about the importance of raising awareness of LGBT youth homelessness.

Given that Burberry keeps on targeting young consumers, teaming up with Farfetch, an online luxury goods platform, we can expect that the fashion house will expand its limited edition collection up to a regular line.