Move over, Netflix — Disney might be the next company to implement a password-sharing crackdown. During an earnings call on Wednesday, Disney CEO Bob Iger said the company is “actively exploring ways to address account sharing.”
Iger added that Disney will “begin to update our subscriber agreements with additional terms and our sharing policies” later this year and will also “roll out tactics to increase monetization” in 2024. Netflix has begun charging users extra for sharing their account with someone What outside their home earlier this year.
When asked how many people share passwords across Disney’s services, Egger declined to provide a number but said it was “significant.” He also added that the company has the “technical capability” to monitor logins and that the company plans to “handle this issue” in 2024.
“Although you will likely see some impact in Calendar 24, it is likely that … the work will not be completed during the calendar year,” Egger said. “But we’ve certainly made that a real priority, and we really believe there’s an opportunity here to help us grow our business.”
in addition to, Disney has announced a new $19.99/month ad-free bundle With Disney Plus and Hulu launching in the US on September 6th. With the introduction of the bundle, the price of individual subscriptions to Disney Plus and Hulu will go up on October 12th. While the ad-free Disney Plus plan will cost $13.99 per month (up from $10.99), the ad-free version of Hulu will cost $17.99 per month (up from $14.99). The ad-supported plans for both services will remain the same.
while Disney Plus subscribers in the US and Canada Declining slightly, from 46.3 million to 46 million, India-based Disney’s Hotstar service suffered a massive hit. The service has lost more than 12 million subscribers since April, bringing the number of its subscribers to 40.4 million. This withdrawal is likely to be related to Disney loses broadcast rights to the Indian Premier League (IPL) last year. Disney’s other streaming services, ESPN Plus and Hulu, have only seen a slight shift in subscriber numbers.
In an interview with CNBC last month, Iger revealed his plans for the entertainment giant’s future, which include cutting the company’s spending on Marvel and star Wars production. Iger also hinted that the company could sell some of its cable networks that he says aren’t “core” to Disney, such as ABC, FX, and National Geographic.
“Going forward, I believe three companies will drive the greatest growth in value creation over the next five years,” Iger said during an earnings call Wednesday. “It’s our movie studios, our gardening business, our broadcast, all closely linked to our brands and franchises.”
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