the golden balls He returned to broadcast television this year, not with a bang but with a whimper. NBCThe Tuesday night telecast of the 80th annual gala drew just 6.3 million people, according to Nielsen data.
It represents the lowest audience ever for the golden balls party, which had already fallen to just 6.9 million in 2021. That was barely a third of 2020’s volume of 18.3 million. Last year’s ceremony was not televised after revelations about a lack of diversity and allegations of impropriety within the HFPA, the organization that awards the Globes.
So, add in the fact that the show took place on a Tuesday, and it only makes sense that viewership would drop even further. The broadcast also did not fall into the advertisers’ target 18-49 demographic. With a rating of 1.1, it was slightly below 2021’s rating of 1.5.
The only time anything Globes-related was worse was in 2008 during the writers’ strike when the HFPA just held a press conference instead of celebrating. This got 6 million viewers.
The Globes was previously held on a Sunday night. But it makes sense NBC (or any broadcast network for that matter) isn’t going to want to sacrifice a primetime Sunday spot for such a minuscule audience, especially if it means breaking into Sunday Night Football, which can generate at least three times the audience even on a bad night. Last Sunday, the Lions-Packers regular season finale middle 23.6 million viewers.
Even on a weeknight, NBC had competition. It did manage to win primetime average viewership, but not by much. CBS was in second place, watched by an average of 6.1 million people FBI Triple. Of course, CBS and NBC were only competing for the primetime spot on the East Coast, since the Globe broadcast coast-to-coast and CBS’s scripted block wasn’t.
These numbers don’t include any viewership across Peacock or digital platforms, so the final viewership tally will go up – though it may not be enough to make a meaningful difference. These figures are not yet available, as they will come with a live view + 3-day delay.
Awards were handed out Tuesday to Black Panther: Wakanda ForeverAngela Bassett, Fablemans And the director Steven SpielbergAnd Everything everywhere at once‘s Michelle Yeoh and Ke Huy Quan, Elvis same austin butler, Abbott Elementary and its co-star Quinta Brunson, w white lotus and star Jennifer Coolidge, among others. See the full list of winners here.
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