Usher announced big news ahead of his halftime performance at Super Bowl LVIII in Las Vegas this weekend.
The 45-year-old singer has announced his Past Present Future Tour in support of his new album Coming Home, which is released on Friday.
Now Usher's — who stars in a steamy campaign for Kim Kardashian's SKIMS — appearance at Allegiant Stadium in Las Vegas during the NFL championship game between the Kansas City Chiefs and San Francisco 49ers turned into a promotional performance for the new album and tour.
Coming Home is the OMG singer's ninth album and he has described it as a “love letter… to the legacy of my career.” USA Today mentioned.
The upcoming tour will make 24 arena stops starting in Washington, D.C. in August and ending in Chicago in October.
Usher recently finished a two-year My Way Las Vegas residency following his 100th birthday in December, and fans really wanted him to tour the country again.
“Vegas has provided an opportunity to celebrate the past, celebrate records and records, connect with the audience and entertain,” Asher said. USA Today in November.
“Then the Super Bowl moment not only provides that, but then provides a segue into the next chapter,” he said while promoting his upcoming album Coming Home.
Yes! The singer has not toured in a decade. His last tour was a UR experience in 2014-2015.
Usher will be the first artist to perform at the brand-new Intuit Dome in Los Angeles.
“It is the honor of a lifetime to finally check a Super Bowl performance off my bucket list,” the Dallas, Texas, native said. diverse.
“I can't wait to give the world a show unlike anything else they've seen from me before.” Thank you to the fans and everyone who contributed to this opportunity. I will see you really soon.
In addition to the new album, his Super Bowl halftime performance, and his Past Present Future tour, the Hey Daddy hitmaker will co-headline the Lovers & Friends Festival in Las Vegas on May 4.
He will appear alongside Janet Jackson and the Backstreet Boys.
Usher won't make any money for his Super Bowl appearance, but the promotional value of his new album and tour is worth more than any salary the NFL could have paid him.
That's because his older fans — as well as the new fans he converts at the halftime show — are likely streaming and downloading his music in huge numbers.
Others will buy physical CDs and vinyl LPs of his albums in the days before and after the Super Bowl.
Other artists have had that hit on post-Super Bowl airplay, including 2020 superstars Jennifer Lopez and Shakira.
“Lifelong beer expert. General travel enthusiast. Social media buff. Zombie maven. Communicator.”