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New ultra luxury Moxy Chelsea hotel opened in New York
Towering on 35 floors is the Moxy NYC Chelsea skyscraper, part of Marriott International, a hotel...

New ultra luxury Moxy Chelsea hotel opened in New York

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Dal Kikin
March 11, 2019

Towering on 35 floors is the Moxy NYC Chelsea skyscraper, part of Marriott International, a hotel with small rooms and great opportunities designed by the studio Lightstone officially opened its doors.

Inspired by the surrounding floral district, Moxy Chelsea combines flowering design and Italian romance.

The 349-room Moxy Chelsea Hotel was designed with lots of public areas for lunch and dinner, cocktails or work.

Moxy Chelsea has created a comfortable space for both modern travelers and locals alike. The 349-room hotel was designed with lots of public areas for lunch and dinner, cocktails or work, while also providing guests with access to all New York attractions. This discovery marks the second partnership of Yabu Pushelberg, the Rockwell Group, and the Stonehill Taylor architectural group, which also designed Moxy Times Square.

The architecture of the building built from scratch echoes the district’s retro-industrial style and blends harmoniously into the heart of the Chelsea flower market. A building with a glass three-story atrium with vertical gardens is surrounded by many flower shops, which gives particular perfection to the project.

Guests enter the hotel through the green Putnam & Putnam flower shop, designed by Yabu Pushelberg as a “botanical library”, where flower boxes are hung on a 4.5-meter wall and accessed by a staircase on wheels.

Guests enter the hotel through the green Putnam & Putnam flower shop, designed by Yabu Pushelberg

The store is owned by Darroch and Michael Putnam, whose couture approach to floristics made them the most desirable star wedding decorators, including the recent wedding of Gwyneth Paltrow and Brad Falchek.

Right behind the flower shop, the bright yellow neon inscriptions “MEET” and “GREET” invite guests to the reception area of ??the Moxy Hotel. Four cutting tables, reminiscent of the nearby Meatpacking area, are dramatically suspended from a 4-meter ceiling and used as check-in racks.

Participants in the recently updated Marriott Bonvoy loyalty program, which replaced Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards, can access keyless numbers through the Marriott Mobile app. Immediately behind the check-in area is the Moxy Electronic Guestbook - a video wall on which videos and photos taken at Moxy hotels around the world or simply marked with the hashtag #atthemoxy appear, which guests enjoy looking at while waiting for elevators.

The hotel’s rooms are filled with sunlight thanks to the huge wall-to-wall windows and ceiling-to-floor windows. The design of the hotel Yabu Pushelberg again uses the thoughtful functionality, which was decorated with Moxy Times Square, balanced and witty, with great attention to handicrafts.

In all three room categories, furniture, when not in use, can be folded in the Moxy corporate style and placed vertically on the wall.

In all three categories of rooms (King, Double / Double and Quad Bunk), the furniture, when not in use, can be folded in the Moxy corporate style and placed vertically on the wall, including a writing surface and a chair, which is also a shelf for luggage. Other life hacking organizations include storage space under the bed and a dressing table with a volcanic stone sink located outside the bathroom.

The tile in the shower room is decorated with prints with funny inscriptions like “SOME REGRETS” and “WILD THING,” and a bottle opener in the shape of a bulldog's head hangs on the door.

Additional elements of room decoration such as reading lamps in the form of garden lamps and mixers resembling coils with a watering hose are also inspired by the Flower District.

Unique for Moxy, the MONDO suite with 5.5 meter ceilings is located on the last 32nd floor.

The unique for Moxy suite MONDO is located on the last 32 floor. The room with 5.5 meter high ceilings and industrial-style windows full-length overlooking the Empire State Building is fully equipped for entertainment and socializing. The suite can be booked with one or two adjacent King rooms, creating a comfortable space for parties and relaxation.

Lightstone teamed up with Francesco Panella, the owner of Antica Pesa, the legendary trattoria in Rome and his twin star favorite in Brooklyn, and the TAO Group to create a new restaurant format for Moxy Chelsea that will meet the needs of guests and locals. So there were Feroce Ristorante, Feroce Caffè and Bar Feroce.

The Feroce Ristorante menu combines traditional dishes and modern interpretations, using Italian ingredients from historical factories and small farms, as well as from local suppliers in New York. Opposite the restaurant is Feroce Caffè with glass doors, as in aircraft hangars, which can be raised up to the ceiling, connecting the cafe space with the pedestrian zone, as in Italy.

Feroce Caffè has a vintage donut making machine that spreads an appetizing flavor through the surrounding streets, luring locals.

The cafe has a vintage donut making machine that spreads an appetizing scent through the surrounding streets, enticing locals. The entrance area of ??the hotel is connected to the cafe window and guests along the way can bring along fresh donuts and coffee.

Panella also created a menu for Bar Feroce, an Italian eatery with a bar and lounge offering cocktails and traditional Roman dishes like wood-fired pizza. The bar has its own all-season open terrace The Backyard.

The Rockwell Group also designed the second floor of the hotel’s lobby, which is a series of multifunctional spaces, the purpose of which changes with the passage of the day. The Conservatory occupies a three-story glass atrium in the central part of the building. On the one hand, the windows in the greenhouse style overlook the walking part of the street, on the other hand, the wide “living” walls are covered with plants in the “Shop of Horrors” style. In the daytime, the light is refracted in glass windows and makes the space ideal for work or reading, at nightfall the DJ turns the space into a perfect cocktail lounge.

TAO Group and Rockwell also created The Fleur Room, a rooftop bar with unforgettable 360-degree panoramas of Manhattan skyscrapers from the Statue of Liberty to the Empire State Building. The design used elements with copper coating, glass chandeliers in the form of giant drops of water and a huge disco ball from the famous in the 80s Vertigo night club in Los Angeles. A special impression is made by the glass walls of the bar, which descend at the touch of a button and turn the bar into a veranda in the open air.

“We all read about how modern travelers seek to satisfy their curiosity with unusual, personalized experiences and leisure in the local style,” said Mitchell Hochberg, President of Lightstone. “But no one ever expected this in the Moxy price segment. Working on the hotel in Times Square, we proved that we can radically change the situation, and in the case of Moxy Chelsea we brought this to a new level. We played big with the formula - affordable prices, rooms with character, original public spaces - and made the new hotel even more original, more local, even more truly New York. ”

We played big with the formula - affordable prices, rooms with character, original public spaces - and made the new hotel even more original, more local, even more truly New York - Mitchell Hochberg President of Lightstone

“With the opening of Moxy Chelsea, the brand continues to boldly rethink the hospitality industry,” says Toni Stoeckl, Global Leader of the Brand Moxy Hotels and Vice President of Distinctive Select Service Brands, Marriott International.

Now Moxy has more than 30 hotels throughout North America, Europe and Asia, and another 20 hotels will open in the directions of Paris, Nashville and Boston

Now Moxy has more than 30 hotels throughout North America, Europe and Asia. In 2019 more than 20 hotels of the chain will open in such directions as Paris, Nashville and Boston.

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