The video game industry has gone through a lot of changes in the past few years which has been a boon for investors, but it hasn’t been great for people who play games themselves.
A major one that has increased revenue for companies like Microsoft (MSFT) – Get a Microsoft report Sony (SN) – Get Sony Corp. Report It was the era of microtransactions, also known as downloadable content or DLC, in video games.
These digital items range from costumes to new sections of the game, which are typically under $10.
These are also popular in the world of mobile games, where free games like King’s . are downloaded (king) “Candy Crush Saga” makes their big money from convincing the user to try the game, then easily sell in-game coins and power-ups which makes it easy to progress.
Gamers complained about the nickel-and-dime nature of DLC as it began to ramp up as Microsoft promoted it during the Xbox 360 era, but the numbers tell a different story.
NPD group Q4 Market Dynamics Report It found that nearly 60% of the money spent in the gaming sector in 2021 went to downloadable content — and those numbers are on track to continue rising.
But now Sony is considering a new move that Microsoft has officially announced that it is exploring, and if gamers hate the idea of downloadable content, Is that true I will hate this.
What step is Sony taking to track Microsoft’s progress?
Microsoft’s plan is to put ads in video games.
You won’t get it in the big budget versions that you pay for in full, like the very successful recent adventure”elden ringAt least not yet.
But it could appear in Microsoft’s stable of Free games to playlike titles that are very popular”It is an electronic game” And “roblox game. “
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Business Insider reports That Microsoft is not planning to cut the revenue that ads will bring in, allowing game developers and ad technology companies to reap the benefits instead.
and now, new report He says Sony is considering taking the same route.
The software giant is said to be testing the adware and is hesitant about whether or not it will require a revenue cut if the plan goes ahead.
Microsoft has gone down this path before
Microsoft has been trying to figure out a way to get in-game ads into games for a long time. Advertising business gained Huge company in 2006 with the goal of serving third-party advertising to Xbox users.
But by 2010 I decided to close the brandwhere all internal Xbox Live operations are then transferred.
Microsoft is treading cautiously and considering less intrusive methods of inserting ads into games, such as displaying them on roadside billboards in a racing game.
It may also create a special market for advertisers that will keep ads out of games themselves while allowing them to play before or during the break.. No decisions have been officially announced yet.
People who enjoy free games on mobile are familiar with this format on this platform. Many games require users to watch an advertisement in order to get a reward that will be useful in the game, such as additional coins or special items. It’s one of the ways developers earn revenue from products instead of charging the game up front.
The introduction of advertisements in free-to-play games ensures that even players who do not spend money on micro-transactions bring in some revenue while playing, as they will have no choice if advertisement appears in the game other than to avoid playing altogether.
People Exploded about the idea On social media, they have even gone so far as to say that they will stop buying games from the two companies if in-game advertising becomes a reality.
Others have tagged PlayStation Studios president Hermen Hulst on Twitter to express their feelings on the matter.
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