Snoop Dogg, Mr. B So and Walmart are accused of sabotaging cereal sales

Snoop Dogg and Master P David Livingston/Getty Images; Prince Williams/WireImage

Snoop Dogg And Master p Walmart is taking legal action against Walmart and Post Foods, arguing that the companies have blocked its cereal brand from reaching consumers.

On Tuesday, February 6, the complaint was obtained by Us WeeklyThe rapper claimed that Post Foods, which owns a range of popular cereal brands including Honey Bunches of Oats and Bran Flakes, “has agreed to treat Snoop Cereal as one of its in-house brands and produce and distribute the cereal to major retailers” after the debut show Buy the brand completely.

Snoop, 52, and Master Bee, 53, who founded Broadus Foods in 2022 with the goal of “creating opportunities for minority-owned food products and brands,” launched Snoop Cereal at Walmart in July 2023.

The product comes in three flavors – Fruity Hops with Marshmallow, Iced Drizzle and Cinnamon Toast – with a slogan that says “bussin'.” [and] Delicious for the tummy” on The official website of the brand.

Although Snoop and Master Bee claimed their cereal was an “instant hit,” customers soon complained that they could not find the product in stores.

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A family in mourning. Master P's daughter, Tetiana Miller, died at the age of 29 in May 2022 after struggling with substance abuse and mental illness. “Our family is dealing with intense grief over the loss of my daughter Titiana,” the rapper (whose real name is Percy Robert Miller Sr.) shared via Instagram at the time. “we […]

“Several Walmart stores online and in the in-store Walmart employee app showed that Snoop Cereal was sold out or out of stock. However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their warehouses which were coded so they would never be placed on store shelves, the suit alleges. “Unlike other Post-branded cereal boxes around, these Snoop cereal boxes had been sitting in the cereal warehouses for months without ever being available to customers.”

Snoop and Master P also claimed that Post Foods “worked with Walmart to ensure that no Snoop Cereal boxes appeared on store shelves,” resulting in Broadus Foods losing profits.

“The only reason Snoop Cereal was not sold is because Post and Walmart intentionally blocked it from accessing the market,” the filing said.

A Walmart spokesman said we In a statement: “Walmart values ​​our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors impact sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond appropriately in court once we receive the complaint.” .

Meanwhile, Post Brands said we In a statement: “Post Consumer Brands was excited to partner with Broadus Foods and we made a significant investment in the business. We were also disappointed that consumer demand did not meet expectations.

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Snoop and Master P are seeking a jury trial and damages exceeding $50,000. It represents both musicians Ben Crump.

“This case highlights the significant challenges that minority-owned businesses face in securing fair opportunities in the market,” Crump said in a statement. The statement was shared via X On Wednesday, February 7th. “The actions taken by Post Foods and Walmart demonstrate the cynical disregard and exploitation of minority entrepreneurs in the business world. If this is how corporate America treats celebrities like Snoop Dogg and Master P, just imagine how lesser-known black entrepreneurs and small business owners are treated by powerful corporations.

At a press conference on Wednesday to announce the lawsuit, Master P told reporters that the legal action is about minority-owned businesses getting a “fair share.”

he added, Per NPR“Change is coming… and it will start with it [me and Snoop.]”

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