Snapchat makes it easy to share YouTube videos Within the Snap or Your Story, allowing you to bypass the process of copying and pasting the video and attaching it as a link (via Android Police). The feature is available on both Android and iOS.
Now all you have to do is go to YouTube, hit the “Share” button, and then select “Snapchat”. Snapchat will open, and the video will automatically appear in your camera as its own sticker, showing the name, thumbnail of the video, and its creator. After you take your photo or video, you can manipulate the sticker size, rotate and position it anywhere on the screen. Anyone viewing your Snap or Story can click on the link and watch the video within the YouTube app or in their web browser.
If you’ve ever tried to embed a YouTube video before, you probably remember that you had to copy the link from YouTube and then open Snapchat, where you have to take your photo or video, press the paperclip icon, and paste the link in (or give Snapchat the right access to your clipboard). The video will appear as a resizable banner ad, displaying a small thumbnail with the title of the video.
You can still add YouTube videos like this, but in my opinion, it doesn’t look quite as aesthetically pleasing as this YouTube poster. The new sticker gives you a clearer look at the video thumbnail, and actually shows you the name of the video creator behind the video, while the plain old link format left this sometimes important piece of information. Similarly, Snapchat made a sticker for Twitter In 2020, it saves you from sending screenshots of tweets or, God forbid, from taking a picture of a tweet on your computer screen.
Update April 2 6:48 PM ET: Updated to add a screenshot comparing a YouTube sticker in Snapchat with a link to a YouTube video in Snapchat.
“Typical beer trailblazer. Hipster-friendly web buff. Certified alcohol fanatic. Internetaholic. Infuriatingly humble zombie lover.”