McDonald’s plans to roll out a $5 meal deal in the US next month to combat sluggish sales and customer interest Frustration with high prices.
The deal will allow customers to get a four-piece McNugget, small fries, a small drink, and either a McDouble burger or a McChicken sandwich for $5 in most areas, according to a person familiar with the deal who was not authorized to discuss its details. .
The month-long deal is scheduled to begin on June 25 and will be announced nationally. Some stores with higher costs, such as those in California or Hawaii, may charge higher fees, the person said.
McDonald’s She did not confirm the upcoming deal when asked by The Associated Press on Thursday. But the Chicago-based burger giant said last month that it plans to ramp up deals to combat a slowdown in customer traffic in some markets.
“We know what it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising,” McDonald’s said in a statement on Wednesday.
The meal deal will be a significant discount from the list price of items that will be included in the limited-time deal. A McDonald’s location in Michigan charged $9.66 for the four items sold individually on Thursday.
Fast food prices have risen dramatically in the past few years due to a variety of factors, including rising costs of labor, food, and paper products. Between the first quarter of 2022 and the first quarter of 2024, the amount spent per person per visit at a fast-food restaurant in the United States rose 25%, from $12 to $15, according to Technomic, a restaurant data company.
McDonald’s said Earlier this year It was seeing fewer visits to the United States and lower spending from customers earning less than $45,000 a year.
As inflation in grocery prices slows, more people are choosing to eat at home, a McDonald’s president said CEO Chris Kempczinski He said. In the first quarter, the company said fast food traffic was flat or down in several key markets, including the United States, Canada and the United Kingdom.
“The consumer is certainly very discriminating in how they spend their dollars,” Kempczinski said during a conference call with investors. “It may be more evident with lower-income consumers, but it is important to realize that all income groups seek value.”
During the same call, Kempczinski said McDonald’s needs a nationwide deal that underscores its value if it wants to keep up with competitors.
Other chains also reported slowing sales. Starbucks said last month They are seeing a sharper and faster decline in US consumer confidence than expected in the January-March period. Starbucks said it plans to open its rewards app to non-members in July so they can take advantage of the deals it offers.
“Infuriatingly humble alcohol fanatic. Unapologetic beer practitioner. Analyst.”