Singer FKA Twigs' Calvin Klein poster has received two complaints
FKA Twigs has responded after a Calvin Klein ad was banned for presenting her as a “stereotyped sexual object.”
A UK regulator found that the poster – which shows the singer wearing a denim shirt – was likely to cause serious offense by objectifying women.
Write on InstagramShe suggested the ban – which came after a campaign starring actor Jeremy Allen White went viral – showed a “double standard”.
The Advertising Standards Authority (ASA) said its ruling was clear.
In the ad, FKA was wearing a denim shirt that tied at the middle of her body, showing the side of her buttocks and half of her breast.
Above it is text that says: “Calvins or nothing.”
The ASA found that the image “placed viewers' focus on the model's body rather than the clothing being advertised”.
She continued that by focusing on her “physical features,” she felt the ad “presented her as a stereotypical sexual object.”
In her response, FKA twigs wrote: “I don't see the 'stereotypical sexual being' they have described me as.
“I see a beautiful, strong, colorful woman, whose amazing body has overcome more pain than you can imagine.”
Image source, Getty Images
Jeremy Allen White was asked about his Calvin Klein ad campaign while accepting a Golden Globe award this week
She went on to seemingly refer to a Calvin Klein campaign featuring Jeremy Allen White that made headlines last week, and the actor was later asked about it at the Golden Globes.
“In light of reviewing other past and current campaigns of this nature, I can't help but feel there is some double standard here,” FKA Twigs said in her post.
Despite the ban, she said she was “proud” of the photos, and thanked Calvin Klein and fashion photographers Mert Alas and Marcus Piggott.
The ASA told BBC Newsbeat it had received three complaints about advertisements featuring Jeremy Allen White, one relating to a magazine and two relating to television copy.
It said it is currently reviewing, but has not yet investigated, allegations that the ads “sexually target models.”
Defending its ad, Calvin Klein said it was similar to those it had been running in the UK for many years.
In response to the FKA post, an ASA spokesperson said: “Our published ruling explains why, on this occasion, the ad broke the rules by irresponsibly objectifying and inappropriately targeting a woman.”
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