FIRST LOOK: Williams introduces new livery for 2024 F1 season as launch season gathers pace

The Williams team showed off the livery that will adorn their cars during the upcoming Formula 1 season at a special launch event in New York.

Following the unveiling of the McLaren and Haas liveries, it is the Grove team's turn to introduce their own color scheme for next year, with a sophisticated dark blue design which, according to the team, “links Williams' championship-winning heritage with its mission to return to the front of the grid”.

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Williams also used the opportunity to announce a major new multi-year partnership with Komatsu, a leading manufacturer of construction, mining, forestry and heavy industrial equipment.

The two parties previously enjoyed a successful partnership in the 1980s and 1990s, when Williams won a range of races and championships, including supplying gearbox components for the 1996 and 1997 title-winning cars.

With the appointment of James Vowles as team principal early last year in a bid to ignite a new era of success, the operation enjoyed an immediate rise from the foot of the Formula 1 constructors' standings to seventh in 2023 – with Alex Albon scoring all but one. Their points.

Albon will continue at the team for a third successive season in 2024, with Logan Sargeant retained at his side after his coaching spell ends.

Read more: Williams adds two more youngsters to its driver academy for the 2024 season

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“Unveiling the 2024 livery at an iconic location in New York City is an important milestone,” said Vowles, with the launch at PUMA’s flagship store on Fifth Avenue.

“Since joining Williams Racing a year ago, I have seen this team come together to overcome a number of challenges and finish seventh in the Constructors’ Championship, which means a lot to everyone involved. We have also shown the world that we are building the foundations going forward.

Albon and Sargent team up again for 2024

“We will continue to strengthen the team on and off the track by making improvements to our infrastructure, investing in our people, and attracting great new partners like Komatsu.

“Of course, there is still a long way to go on this journey together, but I know that our fans, partners and everyone at Grove HQ are doing their best to create a new history for this iconic team.

Read more: Albon insists he is 'ready to fight for the championship' as Williams rider ponders Formula 1 future

“It will take time, but everyone's support is integral in helping propel us toward success in the years to come. I look forward to seeing what this season holds for us.”

The complete FW46 will make its track debut at a promotional filming day in Bahrain on February 20 ahead of official pre-season testing, which begins at the same Sakhir venue on February 21.

Alex Albon comments on the upcoming 2024 season

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