Lone Wolf: JetSmarter opens flights to non-members
JetSmarter, the private jet sharing unicorn based out of Florida, has confirmed it will open its jet shuttle flights to non-members. Operated regularly across the US, as well as, to a smaller scale, in Europe and the Middle East, these flights were previously only available to members paying near $10,000 per year.
This follows the company, that is rumoured to be contemplating an IPO, trying several ways to increase its volume by offering new membership schemes, such as an optimised family package near $10,000 per family and restructuring their operated and user-initiated shuttles.
"With more users to initiate custom flights, the JetSmarter community will continue to grow" Sergey Petrossov, JetSmarter CEO said. "Ultimately driving the creation of new routes and flight frequency. With JetSmarter’s flight inventory determined by the flying community, members and non-members alike will benefit from the increase in flight creation."
Indeed, the company shifted in recent quarters to a set up where most European flights were shuttles operated by JetSmarter to a sector where flights are initiated by customers. The first person being able to pay a premium in order to set the flight at the time and date he needs with JetSmarter filling in the remaining seats from its members, and now non-members, to optimise costs.
In 2016, JetSmarter reached unicorn status after a $105 million raise that it saw its value go up to $1.5 billion. Investors include Jay Z and the Saudi Royal family.