Apple has already sold out its initial stock of the Vision Pro headphones after customers bought about 200,000 units in the 10 days since the iPhone maker made them available for pre-orders, according to a report.
A source familiar with the situation told… Apple-centric news site MacRumors The company began accepting pre-orders for the $3,500 VR headset from US-based customers on January 19.
The headset is scheduled to be available for purchase at the company's retail locations on Friday.
The Post requested comment from Apple.
Min-Chi Kuo, an analyst at TF International Securities who is considered an expert on Apple's supply chain, had previously estimated that the company sold between 160,000 and 180,000 Vision Pro headphones based on pre-order inventory.
ko he wrote in a blog post He believes the Vision Pro will remain a “niche product” that will be in high demand among die-hard Apple customers.
Apple says the glasses operating system will be compatible with more than a million apps designed for iPhone and iPad.
Although pre-orders began more than 10 days ago, buyers will have to go to the store to properly fit the glasses, which are controlled by the eyes and a few simple hand movements.
Although Facebook owner Meta Platforms and other companies have been making virtual reality headsets for years with limited success, many industry analysts believe Apple has the potential to expand the technology's audience beyond the video gamers and mostly geeks who have embraced it so far.
The Vision Pro has already garnered largely enthusiastic reviews among media outlets that have been able to test it in tightly controlled demos monitored by Apple, but the price of the device will probably mean relatively few unit sales during its first year on the market.
However, Apple's first new product since it debuted the smartwatch a decade ago could pave the way for the introduction of affordable versions for a wider audience.
Right now, the Vision Pro will cost seven times as much as Meta's latest VR headset, the Quest 3.
In a sign that Apple expects the Vision Pro to pave the way for a larger market, the company has included the ability to capture 3D videos that can be viewed through glasses on its latest premium iPhones, the 15 Pro and 15 Pro. the above.
These videos are so realistic that the people and other images in them appear right in front of the viewer as they watch them.
Apple is looking for ways to boost its sales after suffering a slight decline in revenue during its most recent fiscal year ending in September.
Apple still generates $383 billion in sales, with the iPhone accounting for more than half of that.
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