Amazon announces its AI shopping assistant called Rufus

Illustration of the Amazon Shopping app shown on a mobile phone screen in front of the old, left, and new, right, Amazon Shopping app icon displayed on the screen.

Artur Vidak | Nour Photo | Getty Images

Amazon on Thursday announced a new AI assistant for shopping called Rufus.

The tool is designed to help users search and shop for products. Shoppers type or speak a question into the search bar in the Amazon mobile app and a chat window will appear at the bottom of their screen. Users can ask chat questions like, “What are the differences between trail and trail running shoes?” Or “Compare drip and pour-over coffee makers.”

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