After describing the upcoming Battlefield game as “another massive live-action service,” EA’s CEO is threatening to put ads in AAA games

Electronic Arts CEO Andrew Wilson made a series of controversial statements in the company’s latest earnings call, with potential in-game announcements and commentary about the next Battlefield raising some eyebrows.

Battlefield may not be the Call of Duty rival that has previously been followed by a string of divisive releases, but Wilson was keen to tease the next entry in the wide-ranging, level-headed series. “I just spent a whole bunch of time with the Battlefield team,” He says Wilson, jokingly describes the next game as “another tremendous live service.”

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