The Trafalgar St.James hotel reopens in London

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Maria Sergeeva
October 20, 2017

After a star-studded launch party, The Trafalgar St. James is finally open after an extensive renovation. The hotel becomes the first one part of the Curio collection operated by Hilton in the United Kingdom.

Nick Grimshaw, Jodie Kidd and Sadie Frost were among the guests at the Trafalgar St James, previously called the Trafalgar.

Overlooking the world-famous Trafalgar Square, the new 131-room hotel launched with a party at its The Rooftop bar, top food and drink destination for international visitors and  exacting  Londoners.

A place of interest in itself, the hotel offers everything from contemporary bedrooms to a stunning rooftop bar with unrivaled panoramic views over the city, Trafalgar St. James, promises to become  central London's “Mecca”.

The Rooftop Bar Nelson’s Column, for its part, is counted amongst the world’s finest when it comes to alfresco drinking and dining. That 4,000-square-foot area will include an open fireplace, heaters and a "blanket section.

The extraordinary vision of the new hotel is a baby of  London + Regional’s Creative Director, Mario Nicolaou, who appointed two specialist design partners to bring the concept to life. London-based SHH Architecture & Interior Design were responsible for the Rooftop space and room design, creating a distinctively London aesthetic with bold and inviting colors. For the food and drink destinations, leading design and concept firm AvroKO, has reimagined the New York restaurant experience for the London scene.

As for the hotel’s features, the imagination of its creators offers to guests Musical Bedrooms celebrating the best of London’s music idols. For a classic British experience, guests can choose from an in-room book and tea selection, Plush beds, LED illuminated makeup mirrors, Nespresso machines and conveniently located charging points.


“Biblio”, the downstairs private lounge, evoking the sense of a private members club, will host live music performances and cultural events.

The hotel’s 131 rooms, with 15 suites (including 3 signature suites named after the artists who designed key landmarks in Trafalgar Square), offer a chic, urban vibe allowing guests to wake up to the ultimate view of Central London. 

Hilton continues to add to its Curio Collection in major European destinations. The group, which also includes hotels in Rome and  Siena, Italy; and Ibiza, Spain, added the French Riviera's Grand Hotel Des Sablettes Plage in June.

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