Guinness trademark continues to attract tourists to Ireland

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Konstantin Sheiko
May 22, 2018

Europe is home to many of the world’s greatest tourist attractions. From the Eiffel Tower in Paris to Rome’s Colosseum, there is no shortage of memorable experiences at popular spots throughout the continent. What most do not realise is how jam-packed Ireland, or the Emerald Isle is with hot tourist spots. Ireland has won the World Travel Award’s Leading Tourist Attraction in Europe every year since 2015. 

One of those winning attractions is the Guinness Storehouse, which to the citizens of Ireland, is much more than just a brewery. Many would like to think that its attraction’s logo is strikingly similar to the country’s emblem.  

Named Ireland’s most popular tourist attraction after a record-breaking 1,711,281 visitors walked through their gates in 2017, Guinness Storehouse brings its guests on a remarkable journey full of history dating back to the 18th Century and behind the scenes of the beer making process. 

Going up and down seven floors of interactive exhibits, surrounded by the world’s largest pint-shaped glass is an amazing experience on its own, but doing it with a pint of Guinness in-hand tops it all off.  

Start on the bottom floor, and work your way up through exhibits of ingredients, old machinery, and barrels used to make and store the Black Stuff. There is lots to learn around the science of beer in the Storehouse, and you can taste that science, too. The 1837 Bar & Brasserie is one of many dining options on the fifth floor, which is a great spot to pause your tour for laid-back dining with beautiful views. 

Then, take a pint up to the seventh floor for one of the coolest bars you will ever step foot in, The Gravity Bar. This is where you will get the best view of Dublin, from above all the historic rooftops with pure 360° views all around. 

Of all the tastings, history and conversations you can have at Guinness, one of the best is their Connoisseur Experience. You will get the chance to taste different types and brands of Guinness, some of which is not available outside of Ireland. At the end of the experience, you will pull back on the mighty Guinness tap and pour a perfect pint. Real super fans will frame their Perfect Pint certificate and place it on the mantle at home. Mix all of these ingredients together and you’ll see why it is tough to keep Guinness Storehouse off travel plans to Ireland or Dublin.

In an independently-conducted survey of 500 visitors, Guinness found that 34% said visiting the Storehouse was critical in their decision to visit Ireland. All that Guinness has done and provided for citizens of Dublin and Ireland for hundreds of years runs deep in their history, and a traveler’s Irish experience would not be truly complete without it.

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