The NFL has a new sponsor for the first-half show

The multi-year partnership was announced Friday, and financial terms were not disclosed. In a statement, the NFL said it “cannot think of a more suitable partner” for the show. The Halftime Show is the most-watched musical performance of the year, with 120 million people watching this year’s performance.

Apple Music’s sponsorship of the upcoming Super Bowl begins on February 12, 2023 in Glendale, Arizona. More details about the show, including the performers, will be released in the coming months on Apple Music social platforms.

Pepsi (PEP) He has been the sponsor of the halftime show in the NFL for the past decade. However, it announced in May that it would end its sponsorship of the show at halftime, but it remains the league’s official soft drink after a 10-year contract struck last May.
Pepsi isn’t the only beverage brand making a comeback in the big game. Anheuser-Busch (bud) It announced earlier this year that it was ending its more than 33-year-old exclusive deal with the Super Bowl, allowing other alcohol brands to splash out. for example , Molson Course (Faucet) Quickly bought a 30-second spot.
The Super Bowl routinely gets more than 100 million viewers In the United States, a goldmine for advertisers. Variety recently mentioned That Fox, which will broadcast next year’s game, is “almost out of commercial stock,” with several sites selling “for $7 million.”

CNN’s Jacob Leaf contributed to this report.

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