The longevity of Apple devices makes AI even more important

apples The devices last longer, so customers don’t replace them as often.

As reported by Bloomberg News It has been reported That could make the tech giant’s AI efforts even more important.

To be more clear, the report states that Apple is trying to make its products more durable, and says that seven-year-old devices are still capable of running current operating systems. However, the report goes on to say that Apple will become a less reliable source of growth as sales decline.

Bloomberg’s Mark Gurman wrote that the company could turn things around, as it has “a growing opportunity to woo customers with software and artificial intelligence.”

When Apple unveils the iPhone 16 this fall, there won’t be a lot of hardware changes, but customers will have to buy a new phone if they want it. Apple Intelligence Offers. This could also lead to Mac and iPad users upgrading as well, he said.

The report said the slower pace of hardware upgrades would also mean Apple would have to rely more on service fees and subscriptions to fuel sales.

The news comes as Apple seeks partnerships to expand its AI capabilities. Last week saw reports that the company had held talks with dead About the partnership, which is an Apple idea It was ultimately rejectedLike other companies making generative AI products, Meta appears to have been aiming to leverage Apple’s massive distribution network.

Meanwhile, PYMNTS wrote earlier this month that Apple’s new AI efforts could “change the way we… Consumers react “With their devices, and more importantly, how they shop.”

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If Apple succeeds, consumers’ iPhones will learn their shopping preferences and predict their next purchase. Apple Intelligence will be able to examine their web browsing history, purchasing patterns and social media activity.

Experts say the company is also looking to change the way businesses interact with customers. OpenAI’s ChatGPT integrationApple products will soon be able to handle customer inquiries, process orders, and even make product recommendations.

“As consumers become accustomed to AI handling more tasks, they are likely to rely more on AI for everyday activities and decision-making. This could shift consumer expectations toward more automated and intuitive services.” Yi Fangassociate professor of computer science and engineering and director of artificial intelligence in charge at Santa Clara University’s College of Engineering, told PYMNTS.

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