NEW YORK (AP) — When Team USA He walks with the world’s athletes in “Paris Olympics”opening ceremony, They’ll do so wearing stylish navy jackets from Ralph Lauren — and blue jeans.
Just plain blue jeans for everyday use.
ralph lauren, Which was revealed on Tuesday Its ninth round Create It looks like an Olympic show For Americans, he describes this pairing as “unexpected” but a classic.
david lauren, The company’s chief brand and innovation officer and son of its founder wasn’t bothered by the blue denim look.
“We work very closely with Team USA to make the athletes at once feel like they’re dressed, feel like a team, but at the same time comfortable and very distinctly American,” he told The Associated Press on Monday during a media preview at the company’s luxurious headquarters. New York headquarters.
“Nothing says America like blue jeans, especially when we’re in Paris,” Lauren added. “It gives athletes a chance to feel the culture but also feel themselves and what is normal.”
Single-breasted cardigans come with red and white trim worn with a blue and white striped oxford shirt and cream suede lace-up shoes. Jeans, at least, are tapered. Oh, and there are the ties, in blue.
At the closing ceremony, the team will wear sharp white motorcycle-style jeans with matching jackets designed in patriotic red, white and blue.
The company has gathered a number of athletes heading to Paris to display the show’s uniform For summer games Which starts next month in one of Fashion capitals of the world.
Daniela Moroz, 23, competes in sailing In her first Olympics. I loved the racing details of the final look she designed, right down to the shoes. Compression jackets carry “USA” on the front in large letters, with “Team USA” in blue across the top outside seam of one pant leg. The team’s hats are made of duckbill: the visor is white with red and blue details.
“I’m a water racer, so this really speaks to me,” Moroz, who was born and raised in the San Francisco Bay Area, said of the motorcycle touches. “It’s very convenient.”
Lauren described the closing ceremony as “seeming a little more graphic, a little more fun, a little more exciting.”
The company also designed Team USA gear available for sale starting Tuesday on RalphLauren.com, TeamUSAShop.com and company stores in the U.S. and France. Among the items on offer are polo shirts made from 100% recycled cotton. It’s the first time Ralph Lauren has achieved this Sustainability level David Lauren said in Olympic Equipment.
The customizable polo shirt “feels like a performance material that has better absorption, better breathability and better stretch,” he said. “It is a test for us to see how we can develop in the future. The Olympic Games have always been a great place to test newness, experiment with innovation and explore with our athletes what the future could look like.
Some proceeds from retail sales go to help support US athletes training for their Olympic moments. Lauren wouldn’t be more specific about how much money the company sends them.
The opening and closing ceremony uniforms are the same as for the Olympics subsequent Paralympic Games, Made in the USA. The equipment offered for sale to the public is manufactured in both the United States and other countries.
Jamaal Hill, a Paralympic swimmer who won a bronze medal in Tokyo, returns to compete in Paris at the age of 29. He believes the uniform will resonate with millennials And General Z.
“They have a really nice, unique modern flair,” said Hill, who grew up in Los Angeles.
Fencer Darryl Homer, 33 years old Paris will play as a substitute after he suffered a rupture in his Achilles tendon a month before qualifying. It is his fourth trip to the Olympics. He won a silver medal in 2016 in Rio de Janeiro.
Of the blue denim moment, Homer said: “It’s very modern, very accessible. We’ll be walking in Paris in the heat. It’s a lighter look with a little more room to move around.”
Camryn Larsen, 24 years old BMX racer From Bakersfield, Calif., he’s headed to his first Olympics. He believes that smart jackets with oxford shirts balance out the more relaxed nature of jeans.
“I think Ralph has done a good job of diversifying,” he said.
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For more coverage of the 2024 Paris Olympics, visit https://apnews.com/hub/2024-paris-olympic-games.
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