Amazon and the National Football League announced today that in 2023, Prime Video will exclusively broadcast the newly scheduled “Black Friday” game on the Friday after Thanksgiving. The first NFL Black Friday game will take place on Friday, November 24, 2023 with a kick-off expected at 3 PM ET. The participating teams will be announced when the 2023 schedule is released.
“Thanksgiving is synonymous with football and we are excited to give our fans another day of excitement in the NFL this weekend,” said Hans Schroeder, chief operating officer of NFL Media. “Amazon is in a unique position to partner with us on this game as Black Friday is one of the most important days of the year for their business.”
“Friday Night Football has already proven to be a huge success with Prime Video, serving millions of viewers each week, and we are excited to expand our relationship with the NFL with the opening of Black Friday, starting next year,” said Jay Marin, Global President. Sports, Prime Video. “Black Friday is the unofficial start of the holiday season, and we’re thrilled to start it off by gifting football fans across the country with this new game.”
“We are thrilled to support the NFL, the incredible reaction we’ve received from viewers to our broadcast, and excited to give fans another game with Al, Kirk, Kaylee and Kamel TNF “On Black Friday in 2023,” said Marie Donoghue, Vice President of Global Sports Video, Amazon.
Through the first five games of its inaugural season on Prime Video, Thursday night football It averages 10.8 million viewers according to Nielsen Media Research and is +48% more than the first five TNF games in 2021 among viewers in the hard-to-reach adult age group 18-34, and over 25% in adults 18- 49.
The NFL is the most valuable content across the sports and entertainment landscape with NFL games making up all 34 of the most-watched TV shows since the beginning of September. During the fifth week of the 2022 regular season, NFL game viewers averaged 16.8 million viewers per game.
The NFL and Amazon first partnered to distribute the games as part of the Tri-Cast distribution model (along with NBC, CBS, and NFL) from Thursday night football During the 2017 season, that relationship expanded in the spring of 2021 when, in the NFL’s first-ever all-digital package, Prime Video acquired the rights to be the exclusive home of Thursday night football.
Prime Video is the premiere streaming service to stream an exclusive, season-long national broadcast package with the NFL, with new pre-game, halftime, and post-game shows plus fan-favorite interactive features like X-Ray and AWS-powered Next Gen Stats. . Viewers can stream from the web at amazon.com Or with the Prime Video app, available on phones, tablets, set-top boxes, game consoles, smart TVs, and phones and tablets with NFL+. All Thursday night football The game is also streamed live on Twitch and available on over-the-air TV stations in the two main markets for rival teams, as well as in Spanish on Prime Video. The Thursday night football The broadcast team includes legendary theater host Michaels and five-time Emmy-winning analyst Kirk Herbstreet in the booth, with award-winning reporter Kylie Hartung on the sidelines.
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