Google Search to become “visual, accessible, personalized, and human”

Google I/O is on Wednesday, and while I/O doesn’t often have a lot of basic search news, this year we expect that to change as Google shows off and hopefully launches new AI-powered features in Google Search. Google plans to make its search engine “visual, snack-friendly, personal, and human,” with a focus on serving young people globally, according to the documents. mentioned The Wall Street Journal.

Stay away from ten blue links. Presumably, Google will make shifts away from listing the classic “ten blue links,” which are listings of websites in its search results, and instead will offer a more “visual, snackable, personalized, human” design and interface designed to appeal to more younger searchers. .

Talk to search. Google will also have a place for its search results to allow you to have conversations with its search engine. Will it be an inclusion of Google Bard? Will he be called the Magi? It’s unclear but we should know on Wednesday when Google’s Sundar Pichai will take the stage to deliver the keynote.

Magi Project. As mentioned earlier, Google is working on a brand new search engine, and a team of over 160 full-time Googlers is working on adding new features to the existing Google Search. This project is named Magi, according to these reports and may be released as early as next month for a subset of users. According to the report, Magi will allow researchers to complete transactions, such as buying shoes or booking flights. This would allow searchers to complete financial transactions, while still embedding existing – and profitable – ads on Google’s search network. These changes could allow researchers to answer questions about “software coding and user-driven code writing.” “Google may place an advertisement under the computer code answers, according to the document,” the report added.

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This earlier report came from the New York Times mentionedThe new search engine will provide users with a much more personalized experience than the company’s current service, trying to anticipate users’ needs. Google’s new search engine is still in its infancy, with no release timeline. But this new effort “demonstrates Google’s ambitions to reimagine the search experience.”

The Wall Street Journal says we should see some of this on display at the Google I/O event.

What can be advertised. “Google plans to focus more on answering queries that traditional web results can’t easily answer,” the Wall Street Journal wrote. Researchers may be asked to follow questions or scroll through visuals such as TikTok videos in response to their queries. We have already seen this with Google Short Videos It has been tested since 2020 and launched shortly after.

Google may also display forum posts online, possibly based on structured question-and-answer data, to make it easier for people to consume the content in bite-sized portions.

This shift will save Google “the need to refine our definition of ‘trustworthy’ content, especially when there is no single right answer, according to documents outlining the company’s search strategy.” The Wall Street Journal added that Google “will be given attribution and literacy tools to enable trust to benefit from Content”.

Glen Gabe male Twitter should focus on “younger users” with these changes.

Why do we care. Changes to Google Search can be significant in terms of the traffic of site owners, publishers, content creators, and others on their websites. Google sends a large amount of traffic to the web. If Google moves away from the traditional 10 blue links, which it has been doing slowly over the years, that traffic could change.

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Google I/O is only a few days away, so wait a bit and wait to hear what Google has planned straight from the bot’s mouth. We’ll have a lot more to report on in the coming days, so stay tuned.

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