Is THIS a sign she's heading toward bankruptcy?

Nadja Beschetnikova
January 30, 2018

Does Posh Spice become flat?

Victoria Beckham has been forced to slash the prices at her fashion range after business losses doubled to £8.5m.

The Mail Online reports that a black floor-length corset dress, originally priced £3,250, is now just £975; while a £2,250 cashmere coat is now £675 and a £1,595 fitted curve cami dress is £479. A red, ribbed polo neck is down from £745 to £224 while a pair of designer flared trousers can be yours for £140 – down from £465.
It's noticeable that many of the items in the Autumn/ Winter 2017 collection were available in all sizes indicating that the designs are simply unpopular.
According to fashion experts, this huge sale damages the brand credibility and upsets people who have paid full price.

“All companies need to clear out their unsold stock. But this shows Victoria Beckham has clearly over-ordered – or that she is producing designs that haven’t proved popular. The question remains how long are her backers willing to sustain that," said fashion industry analyst Eric Musgrave.

Will David be able to bail her out again?

In the past, the former footballer’s company has pumped £25 million to help his wife. But now it looks like there will be no extra help from him. David Beckham made his dreams come true, when he launched his very own Major League Soccer team in Miami after a four-year wait. Additionally, David banked a £18.75 million dividend from his company DB Ventures last year which saw it up nearly £9 million from the previous year.

The 42-year-old broadens his business and collaborates with L'Oréal Luxe to launch a thirteen-piece grooming line called House 99. The collection ranges from hair products to moisturizers and everything in between.

An insider at Victoria Beckham Ltd said the clear-out was a normal end-of-season sale, adding that the company “is in a strong financial position, with long-term backing.”  But it seems that Victoria was already looking for some new financial support. In December 2017, the brand was given £30 million investment by a private firm, NEO Investment Partners, which will be used to build the brand’s digital and physical retail presence. 

Victoria definitely has intentions to keep her lucrative business alive. On January 11th she announced a new eyewear collection inspired by 1970s retro classics on her Twitter. A sneak-peek however only infuriated fans. The fashion designer used Lithuanian model Giedre Dukauskaite, 29, to front her eyewear campaign leading many to comment she looked “emaciated” and “painfully thin”.  Fans begged her to use ‘real women’ in her advertising campaign. 

While Victoria Beckham has come under fire on social media, in real life there's someone who is in her league.  Chloe Grace Moretz, who is currently dating Victoria and David Beckham's son, Brooklyn was spotted at the Sundance festival wearing a black shirt and slim tailored trousers from the designer's line Victoria by Victoria Beckham. 

Will The Kick Ass actress be the best advert for Victoria's brand? Meghan Markle, who wore a Victoria Beckham cashmere sweater in the official photoshoot to celebrate her engagement to Prince Harry, couldn't excite shoppers enough.

It's touching how Chloe paid hommage to her (maybe future) mother-in-law, wearing a high-neck white blouse and black tux jacket. Its twin brother Victoria wore at Harper's Bazaar's 2017 Women of the Year Awards. 

Despite rumors about the distressed situation inside her fashion company Victoria has extensive plans for 2018.

She will join the London Fashion Week schedule for the first time this September. Or we'd better say for the first time as a fashion designer, as she did once make an appearance as a model on a London catwalk for Maria Grachvogel in 2000.

No doubt she will make every possible effort to deliver a memorable debut.  Beckham will be joining a host of established and emerging British designers on the London Fashion Week schedule, from Mulberry and Burberry to Matty Bovan and Ashley Williams.
The event will be part of the brand's 10-year anniversary celebrations. 

This February, Beckham will stage "intimate presentations", known from the early days of the brand, at the James Burden Mansion on Manhattan’s Upper East Side to showcase her autumn/winter 2018 offering. 
The year-long celebration will also see drops of special pieces, and "drive core categories and launch new categories and collaborations," according to British Vogue.

One of them is a long-term collaboration with Reebok, announced in November.

"As a brand, we look to partner with not just influential women, but women who want to truly change the world,” Reebok’s Corinna Werkle, Senior Vice President of Women’s Initiatives at Reebok said in a press release. “There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves".

Good morning Boston! x VB

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The collaboration is expected to hit shelves in late 2018.

Any rumors about financial troubles seemed exaggerated when Victoria Beckham has given fans a peek inside the kitchen of her luxurious £31million London home. The fashion designer shared a video of her youngest son Cruz cooking pancakes at their home in Holland Park. Several English newspapers reported, that Beckhams have blown £8million in renovations to suit their every need. Fans were more entertained by home furnishings than David's and Victoria youngest son's culinary skills.  Eagle eyed-viewers spotted a flat screen TV mounted on the wall and a £2,700 coffee machine. 

Victoria Beckham first challenged the world of fashion in September 2006 with her own denim line and, soon after, a range of sunglasses and a fragrance called Intimately Beckham. She launched her womenswear label in 2008 in a low-key presentation. 

By 2011, it had grown into a fixture of New York Fashion Week. In the same year, Victoria Beckham won Designer Brand of the Year at the British Fashion Awards. She has successfully parlayed her personal profile into a high-quality fashion brand. She was also named one of the UK’s most influential women in BBC Radio 4’s Woman’s Hour 2013 Power List.

 “I want to get bigger and bigger,” she once told T magazine. “I absolutely want an empire.”

If she overcomes her financial woes, there's nothing in her way. 
Victoria is primed to victory.