Hype is back: Ralph Lauren relaunches its iconic Snow Beach collection

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Nadja Beschetnikova
January 25, 2018

Polo Ralph Lauren is celebrating the 25th anniversary of its Snow Beach collection.  In the early '90s, it became legendary as a red and navy jacket popped up in Wu-Tang Clan’s “Can It Be So Simple” music video. Once Raekwon wore that in the video in 1994, when the Wu-Tang Clan was at its popularity peak, that glorified it as a coveted piece. This jacket has gained cult status amongst collectors. The "Snow Beach" pullover is now available on eBay for the sum of $4,800.

"When I bought that jacket, I just wanted it ’cause it was colorful. I wanted to be comfortable and colorful, and to let people know this is how we dress over here. And it definitely is an honor to be considered the one who made that jacket blow up," recalls Raekwon.

But eBay's moneymakers should be aware, that the bids at the online auctions could falter soon.
Ralph Lauren brings back one of its more iconic collections in the Snow Beach assortment. The capsule features elevated outerwear, apparel and accessories inspired by the vintage wares which made their debut back in 1993.

Snow Beach Pullover
$395.00

The re-release includes Ralph Lauren’s Snow Beach pullover, vest, Cold Wave fitted cap, and Snow Beach bucket hat. By adding the new items like new Snow Beach rugbys, a Snow Beach oversized poncho, backpack, waist pack, and sneakers Ralph Lauren refreshes and modernizes the assemblage.  The "Color" capsule drops on Thursday, January 25. It's time to jump on the chance to buy it while it's available.

Snow Beach Poncho
$395.00

Additionally a special eight-piece “Black & White” capsule, which includes jackets, sport coats, crewneck sweatshirts, beanies, and more, will be available for purchase on February 1 at Ralph Lauren’s official website and selected Polo stores.

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