How latest Calvin Klein Campaign uncovers Kardashians?

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Nadja Beschetnikova
January 26, 2018

Here's a lifehack how to lighten the serious tone of the talk if it gets boring. Just say one word, and enjoy a reaction. Kardashian. You'll see a wide range of facial expressions from eye-rolling and facepalms to keen interest and admiration.
Despite all hate comments on the internet, this family allows nobody to stay indifferent. Not everybody wants to talk all the time about news, politics, or stuff that can be depressing Sometimes people just want to gossip and laugh. So they gossip about and laugh at certain famous people. 

Now Kardashians pours oil on flames. Kim stars in Calvin Klein's new family-oriented jeans and underwear campaigns, which have been rolling out on social media since November.

Kim appears alongside her four sisters Khloé and Kourtney Kardashian, and Kylie and Kendall Jenner. It's not the first time CK collaborates with the flaunty family. Kendall first starred in Calvin Klein Underwear’s Spring 2016 campaign alongside Justin Bieber and was also shot for the Calvin Klein Jeans campaign back in 2015. 
The global campaign is part of a series for Calvin Klein jeans and underwear, titled Family Four Jeans #MyCalvins.


“The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt,” a statement from Calvin Klein said.

The first was a group of artists including Kelela and Dev Hynes picked by Solange Knowles; the second, the A$AP Mob; and the third were Kaia and Presley Gerber. Every campaign was shot in the same rustic local with Calvin Klein's patchwork blankets also featured.

But the most heated discussion on social media is not about designs. Rumours have been swirling for weeks that Kylie Jenner, 20, is close to giving birth.
It’s the first time we’ve seen Kylie Jenner properly in the public eye since her pregnancy rumors began last year. The way Kylie is making sure that belly is covered in every shot made it clear that these rumors are not causeless. In each picture featuring the youngest Jenner, there is either a Kardashian sister disrupting our view of her or a large blanket artfully covering where the bump would be.
Sources close to her say she's due soon and, as we reported, baby daddy Travis Scott revealed to friends they're having a girl.   

Sasha's Shirt ????

?????????? ?? Kylie (@kyliejenner)

And that's what apparently disgusts audience the most. Does the fashion industry die when celebrity kids, social media “celebs”, and reality stars take over? Does it lower the whole quality of high-end brands?

"I stopped buying Calvin Klein clothes years ago and I will continue to do so"; "This has to be one of the worst shoots I’ve ever seen. What a damn shame" are very common responses to the campaign. 

Apparently, the campaign doesn't fully conform to a high-end pictorial you would think CK would put out. Somehow it's disappointing to see fashion houses like Calvin Klein stoop to this level.
Some brands are just addicted to publicity. Good or bad. And like it or not, the Kardashians bring that. Though a fanbase of Raf Simons, who took over the helm of Calvin Klein, was rather surprised Raf gave free rein.

But it is known that Raf Simons continues his focus on all things Americana, so it’s only fitting that the label has chosen one of the country’s most discussed families for its campaign. Vogue Australia even predicted it.

In the past year, Simons led a revamp on the Madison Avenue store, turning it into an Instagrammable art installation and partnered with Amazon Fashion on innovative holiday pop-ups in New York and Los Angeles. The sisters are obviously fans of his direction, too. 
“We’re definitely a modern family, and Calvin Klein embodies Americana,” confirmed Kourtney.
Though the campaign was shot in a rustic location, the authentic environment of a barn molders away under Photoshop layers. Many internet users found it cheap looking. More than that people are genuinely speculating about whether Kim Kardashian was replaced by a lookalike.





As for the new collection (now, finally, we proceed to the main topic), the pieces remind us of the label’s heyday back in the 90s.
Bras, tanks, boy-shorts, and more intimates in black or white trimmed with the house’s signature logo move us back to the minimalism of Kate Moss-era.
Meanwhile, the denim takes cues from its more expensive sister label, 205W39NYC, with band-uniform striping and cowboy details. The collection’s most expensive piece, a tuxedo-stripe jean, tops out at $168.

"I want people to see unity, loyalty, and strength. We’re a mix of everything, and I think family is the ultimate American dream," said Khloé Kardashian.
 
It’s questionable whether Kardashians bring in huge sales but they definitely bring the attention

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