As promised, Elon Musk’s Twitter announced Saturday that users can verify its authenticity with a once-required blue check for $7.99 a month.
“Get Twitter Blue if you sign up now,” the ad reads. “The blue check mark: Power to the people. Your account will get a blue check mark, just like the celebrities, companies and politicians you follow.”
“Soon…half the ads and much, much better,” the statement added. “Because you support Twitter in the fight against bots, we’ll reward you with half the ads and make them twice as relevant.”
Twitter also promised that users would be able to post longer videos and that there would be a “priority ranking for high-quality content”.
Twitter Blue is available with verification on iOS in the United States, Canada, New Zealand, Australia, and the United Kingdom, according to the company.
Musk is added in tweet: “Throw me in the trash all day, but it would cost me $8.”
change comes Amidst mass layoffs on the social media platform.
“Infuriatingly humble alcohol fanatic. Unapologetic beer practitioner. Analyst.”