China’s «Red Flag» has headhunted ex-Rolls Royce design chief
Giles Taylor, former Rolls-Royce design executive has now moved to Hongqi, FAW's automobile division engaged in the production of luxury cars. Translating to "red flag", the brand produces some of the most expensive Chinese cars, now used by the country's government.
In FAW, Taylor's new position is called "vice president of global design and creative chief». In addition to designing premium cars at his new job, he will also be responsible for a design group whose aim will be to internationalise FAW's lineup of cars to compete in the global market.
It is reported that Taylor's new workplace will be located in Munich, Germany, where FAW has already opened a new design center.
«I am very much looking forward to embarking on an exciting new career path with FAW. Hongqi, as the oldest and most famous Chinese car brand, carries with it a deeply significant and diverse cultural history. There are many inspirational elements surrounding the marque with which to create fresh, modern vehicles for the new era. I look forward to working with the FAW Executive team to deliver this fascinating mission for Hongqi as well as exciting future products for FAW.» -Taylor said in a statement.
Gilles Taylor has a Master's degree from the Royal College of Art, the most prestigious arts and crafts institution in the UK. From 1992 to 1997, he worked at PSA Peugeot Citroen, from 1997 to 2011 - in Jaguar Cars, from 2011 to 2018 in Rolls-Royce, where the last Phantom and the first crossover of the British brand Cullinan were created under his direction.