Apollo Launch: Italian startup to build a series of 10 supercars

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BEAM Staff
October 28, 2017
Apollo, the Chinese-backed, Italy-based supercar startup has unveiled its Intensa Emozione earlier this week at an avent in Italy. The company says it will build a total of 10 of these Apollo IEs and will sell them for $2,71 million each.

Although the Apollo IE is a street-legal car, it was mostly build with the race track in mind, with each buyer having access to a driver training program, similarly to what McLaren offer to buyers of its P1 and Ferrari to clients that purchase a FXX K. With a total output of 780hp, the supercar can get to 100 km/h in 2.7 seconds and reach a top speed of 334 km/h.

"We felt that all the technological advancement and automation in today's supercars took away the pure, raw emotional connection between driver and car." said Norman Choi, Apollo's chairman. "We wanted to build a car that would fill that void separating car and driver. So we built the Apollo IE."



Initially known as Gumpert, the German boutique car manufacturer was acquired by Consolidated Ideal Team Venture, a group of Chinese investors in 2012 after the company filed for bankruptcy. The new ownership group renamed the company to Apollo and its base to Italy. In 2015, the same group acquired De Tomaso, an Italian performance car brand, for $1,1 million, its initial intention was to use the brand for car manufacturing in China.

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